Structure your speech for Maximum Impact

“Tell them what you’re going to say. Say it. Then tell them what you said”

And that is so true!! We have such short attention spans. And so do audiences. If we want to make a point that will stay with an audience after they leave the room, we have to repeat and reinforce it throughout the presentation. So

…Your introduction should

lead into the main point

and give a short background for the points to follow

…The body of the speech should

present points that are pertinent and support the theme or premise

support the points with examples, illustrations, etc.

present original ideas or a new approach to familiar materials

…The conclusion should:

summarise the points and restate them briefly

emphasise the theme or premise again

make the purpose of the speech clear

provide a strong finish for the speech



You have introduced your well defined theme, presented that theme, and repeated it to conclude.

And you will have given your audience a great chance of remembering it.